Summary
In this episode of Ground Floor Government, host Hugh Plappert interviews Colleen Roberts, the Public Information Officer and Brand Manager for New Bern, North Carolina. Colleen shares her journey into local government, the challenges she faces in public communication, and the innovative strategies she employs to engage the community. She discusses the importance of ADA accessibility in communications and offers advice for those considering a career in local government. The conversation highlights the impact of local government on communities and the diverse opportunities available within this field.
Ready to explore your own local government career options? Download this free guide on how to transition into a successful career in local government: https://icma.org/documents/breaking-local-government-guidebook-career-transitions
Takeaways
- Working in local government allows for community impact.
- Colleen transitioned from broadcast journalism to local government.
- Public communication involves unique challenges and surprises.
- Implementing new technology can enhance community engagement.
- ADA accessibility is essential in modern communications.
- Different departments have varied communication needs.
- Listening to the community is crucial for effective communication.
- Career opportunities in local government are diverse and accessible.
- Colleen emphasizes the importance of collaboration across departments.
- Passion for writing drives Colleen’s work in local government.