1.0PhoneLive Bloghttps://phonelive.io/blogHugh Plapperthttps://phonelive.io/blog/author/hughphonelive-io/rich600338<blockquote class="wp-embedded-content" data-secret="ZnJDaM31p6"><a href="https://phonelive.io/blog/gfg_ep98/">Crisis Communication in Local Government (with Ariana Briceno) | Ground Floor Government Ep. 98</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://phonelive.io/blog/gfg_ep98/embed/#?secret=ZnJDaM31p6" width="600" height="338" title="“Crisis Communication in Local Government (with Ariana Briceno) | Ground Floor Government Ep. 98” — PhoneLive Blog" data-secret="ZnJDaM31p6" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://phonelive.io/blog/wp-includes/js/wp-embed.min.js </script> Ariana Briceno, Public Relations Coordinator for the Town of Davie, Florida, shares her journey into local government and the challenges and rewards of working in public relations. She discusses her transition from social media marketing to crisis communication during COVID-19, the importance of community engagement, and creative strategies for effective communication on a limited budget. Ariana emphasizes the significance of being genuine in communication and the collaborative nature of government work, as well as the importance of ADA compliance in digital communication. She encourages those in marketing and creative fields to consider a career in local government for the opportunity to make a meaningful impact in their communities.https://phonelive.io/blog/wp-content/uploads/2024/07/PL_Site.png1200630